Wednesday, April 05, 2006

Customer Is Always Right?

In the satellite internet business there are countless specifics that affect the quality of installation, quality of signal strength, total cost of equipment, shipping and installation. Successful relationships always involve give and take. To get the most for your money, develop a "partnership" with the company you buy from rather than starting with an adversarial approach and you will be amazed at how well good satellite companies will work with you.

Here are some tips:

1. Don't "leave out" important information about what you need to do on the internet...thinking it will result in a lower monthly cost or less expensive equipment cost. You will end up short-changed in the end and only have yourself to blame. Outline all of your activities in advance of calling a good satellite company and then decide what you can afford to spend. You might have to stop doing some of the things you are used to doing on a T1 or DSL line in the city...but look at that view you have!

2. Tell the truth about where you are located. Satellite internet companies are used to shipping and installing in remote areas. A great way to save on shipping is to have the equipment sent to the installer in a decent sized city instead of bringing it all the way to your mountain retreat! To get a good installer to come to the middle of nowhere offer an incentive...it could be a good meal, money or use your imagination!

3. Don't demand that the install be done "yesterday"......it takes time to assemble the specific equipment needed for your situation, coordinate the shipping and arrival of a qualified installer. If you insist on instant gratification, you might wind up with a satellite TV installer who doesn't know squat about dishes with transmitters and how to correctly bring in the signal needed for two-way satellite internet. Additionally, you might get the shipment of equipment overnight, but it was packed so quickly that it has missing parts and you are back to square one. Patience is a desired quality when dealing with these type of products and the companies that sell and install them.

4. Do some homework before installation day. Read up on what a good installation should look like and what steps the installer should take to correctly mount your type of satellite dish. Be on hand to watch the actual install. Don't allow the installer to come on a bad weather day. Don't be bashful about asking why something that doesn't look right is being done.

Having done the above, your chances of a good satellite internet experience will improve and indeed, you the customer will be closer to "right".